Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES The first of three regional and national cable spots from WPP Group’s Young & Rubicam Brands for the Land Rover LR3 breaks Monday, according to the automaker.
The first execution (“Translations”) shows a Japanese woman descending in an elevator, responding with an exclamation translated as “Wow” when she sees the LR3 electronic air suspension feature. Later, a man accelerating on a highway repeats the sentiment in German, responding to the 300 horsepower engine.
Titles translate from kanji characters and German spelling to English.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in