Rockport Reveals 'The Differences Inside'

NEW YORK Rockport in August will launch a fall ad campaign via Modernista! that seeks to resonate with consumers on an intellectual level as well as establish a personality and voice for the brand. The media buy includes fashion, lifestyle and general-interest publications.

“We tended to rely on fashion publications to gain credibility,” said Norma Delaney, senior director of brand marketing. “Research with focus groups has helped us zero in on what our consumers care about, which is moving their lives forward and what’s going on in the world.