Kinetic, the new out-of-home ad venture between WPP Group and Poster Publicity, could mark the first step in a new wave of consolidation among outdoor advertising shops, according to industry executives.
With a stroke of the pen, WPP and London-based Poster Publicity have created what they believe is the world’s largest out-of-home ad agency, with more than $2 billion in billings worldwide and $350 million in North America, says Kinetic CEO Steve Ridley.
Stephen Freitas, chief marketing officer at Outdoor Advertising Association of America, agreed that Kinetic is No.
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