Digesting The Data On Excess Weight

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

When a study this year indicated that moderately overweight people outlive those whose weight is supposedly ideal, Americans might have flocked to their refrigerators in celebration. Instead, a survey commissioned by the Harvard School of Public Health suggests people treated that report with the same mix of indifference and skepticism they accord to much expert opinion on health. Fifty-one percent of respondents said they think “someone who is moderately overweight would be more likely than someone who is the recommended weight to die prematurely.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in