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BOSTON Modernista! said it has launched its first work for Animal Planet that incorporates the new tagline “Imagine that.”
Commercials combine scenes from the animal kingdom, footage of domesticated pets and clips from Animal Planet programming.
One 30-second commercial called “Dolphins” shows the creatures swimming through the sea. A voiceover says, “Imagine a planet where, if you felt like going to Hawaii, you could just take a deep breath and swim there.”
“Dogs” shows canines at a Frisbee-catching contest.
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