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NEW YORK Eyeblaster said it would expand its rich media platform to include all manner of online advertising.
AdVision is a hosted system for agencies to build, manage and track Web advertising, including standard banners and rich media. When launched in October, it will put Eyeblaster in competition with the industry’s two dominant systems, DoubleClick’s DART and aQuantive’s Atlas Solutions unit.
Doug McFarland, Eyeblaster’s general manager for North America, said the New York-based company had advantages over its better-entrenched competitors because its roots are in rich media, one of the fastest-growing areas of online advertising.
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