Kia Spurs Integration At Davidandgoliath

When Kia talks, davidand-goliath listens. At the urging of its biggest client and in another sign that even creatively driven shops need to widen their scope of services, the independent agency has formed an integrated marketing unit called dngideation and hired Chris Steinkamp from TBWA\Chiat\Day to run it.

“We’ve charged them with helping us integrate all of our communications channels. We’ve made it crystal clear that this is a requirement we expect of our lead agency,” said Ian Beavis, Kia’s vp of marketing.