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LOS ANGELES Independent Ground Zero will issue a request for proposal tomorrow seeking ethnic shops interested in subcontracting anti-smoking advertising, said the agency’s director of client services.
With no appeals filed at the June 22 deadline, the California Department of Health Services last week officially awarded the potentially five-year, $75 million general market tobacco-control account to incumbent Ground Zero, confirmed Laura Eastman.
“The prevalence of smoking is at its lowest rate historically,” Eastman said, “and while we are thrilled to have defended, at the same time we feel our work is not done.”
Eastman
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