NEW YORK Harrisdirect has awarded creative and media duties on its $20 million ad account to StrawberryFrog and The Media Kitchen, respectively, after a review, according to ADvice & ADvisors, the New York consultancy that managed the search.
StrawberryFrog, an independent, bested three other New York shops: WPP Group’s Grey, Interpublic Group’s Hill, Holliday, Connors, Cosmopulos and Bartle Bogle Hegarty, which is 49 percent owned by Publicis Groupe. The Media Kitchen is a unit of MDC Partners’ Kirshenbaum Bond + Partners in New York.
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