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CHICAGO Omnicom Group’s TBWA\Chiat\Day has landed the Panera Bread account, besting Interpublic Group’s Mullen in a review, sources said.
Mullen pursued the account out of its Wenham, Mass., headquarters office, against TBWA\C\D in San Francisco.
Agency officials either could not be reached or referred calls to the client. A client representative was not available for comment.
The Richmond, Mo.-based company spent slightly more than $4 million last year, according to Nielsen Monitor-Plus, but sources said the company could increase its ad budget to $20 million.
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