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NEW YORK The WPP’s Mediaedge:cia division is merging three of its leading interactive and direct marketing specialist agencies to form one unit, MEC Interaction.
The new unit will consist of Wunderman Media, The Digital Edge and search engine marketing specialist firm Outrider. Rob Norman, previously the chairman of Mediaedge:cia UK and CEO of Outrider Worldwide, will serve as MEC Interaction’s worldwide CEO.
Alan Schanzer, who was previously The Digital Edge’s managing partner, will take on the same role at MEC Interaction North America.
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