BOSTON Domestic ad spending rose 2.4 percent to $20.3 billion in the first quarter of ’05 compared to the same year-ago period, according to Nielsen Media Research. That figure excludes syndicated TV and spot radio due to a change in methodology from ’04. Spending rose in almost all reported media. First quarter ad spending for the top-10 companies reached $4.8 billion, up more than 8 percent from last year.
Old Navy Chooses StrawberryFrog
NEW YORK Old Navy said StrawberryFrog would create its fall TV and print campaign, with IPG’s Deutsch/LA relegated to teen and interactive efforts.
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