NEW YORK Kirshenbaum Bond + Partners and NYC2012, the committee charged with bringing the Olympic Games to New York, last week broke two spots starring New Yorkers Whoopi Goldberg and Donald Trump narrating Olympic feats against city backdrops.
“Our goal for the creative was to approach Olympic moments with reverence,” said Steve Doppelt, creative director at MDC Partners’ KB+P in New York. “We wanted to tell dramatic Olympic stories with people who truly represent the spirit of New York.”
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