NEW YORK Friendly Ice Cream will tap into the fascination tweens have for extreme sports with the summer launch of its first kid-centric ice cream, Team Xtreme, to be backed with print, Web banner ads and grass roots marketing.
The four-SKU line—with “extreme” names and flavors Chocolate Mud Chunkers, Half Pipe Kookie Dough Swirl, Pink Kahuna Cooler and Big Air P.B. Cookie Dough—come in 1.75-quart packages that each sport graphics, via Lam Design in New York, of activities popular with kids: BMX, snowboarding, surfing and skateboarding, respectively.
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