An Unlikely Creative Team

They say a good idea can come from anywhere. Proof of that is the ad shown here, created by TBWA\Chiat\Day for the Belding Awards book to congratulate the winners. Dramatizing an imagined Mexican wrestling showdown between Lee “El Disruptor” Clow (“¿Macho y sexy? Sí”) and El Diablo de la Mediocridad (“¿Gordo y terrible? Sí”), the ad “came from the kitchen,” says Rob Schwartz, agency ecd and Beldings chairman. More specifically, it came from Carlos Rubio, the shop’s caterer (and a fledgling copywriter), and Brian Dougherty, the greeter at the front door (and a fledgling art director).