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CHICAGO Viral marketing company JibJab has produced its first work for Anheuser-Busch, an animated short featuring the Budweiser Lizards and the Clydesdales that mocks mixed drinks and wine.
The Santa Monica, Calif.-based JibJab, best known for its “This Land” parody during last year’s presidential election, was hired to build the St. Louis brewery’s viral marketing presence, the brewer said. Terms of the deal were not disclosed.
Creative content produced by JibJab could wind up on TV as well as online, an A-B representative said.
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