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Range Rover is thinking big with a spot tying the evolution of the world to the launch of the Ford unit’s new supercharged model—one part of its estimated $50 million national campaign kicking off May 18.
The effort, via WPP Group’s Young & Rubicam Brands, Irvine, Calif., is designed to help the carmaker recapture prestige lost to luxury rivals. Planned to run throughout the model year, it includes the visual effects-laden national commercial, print in upscale magazines such as Wine Spectator and Cigar Aficionado, outdoor and a new version of the automaker’s classy “experiential” road shows with chocolate tastings and orchid-growing tips at spas and polo grounds.
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