BOSTON Three senior executives have left the London office of Omnicom Group’s TBWA to start their own agency.
Trevor Beattie, chairman and cd of the 250-person shop, along with CEO Andrew McGuiness and deputy cd Bill Bungay joined to form Beattie McGuiness Bungay.
In a statement provided by TBWA, Beattie said, “This is the toughest decision I’ve ever had to make. TBWA has been my life for the past decade. It means everything to me. But this is something I want to do.
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