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LOS ANGELES Three TV spots by WPP Group’s Young & Rubicam Brands for the Newport Beach (Calif.) Film Festival encourage prospective audiences to “reclaim,” “find” and “get to know” their “artful sides,” according to the agency. The ads run locally through the weekend.
Each of the 30-second spots use identical twins to suggest viewers are interacting with their arty alter egos. In one, a young man goes to a pawn shop and reclaims his bongo-playing double.
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