CHICAGO The University of Michigan Health System has tapped Interpublic Group’s Campbell-Ewald to handle an advertising campaign to increase the system’s nationwide stature after a two-month review, according to the shop.
“The University of Michigan Health System is an amazing medical community with some of the world’s most advanced medical facilities and a commitment to leadership that is second to none,” said agency president of integrated services Jeff Scott in a statement. “We are excited about spreading the word on a national basis and we are passionate about producing a response that fulfills their important objectives.”
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