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NEW YORK In order to make a splash with its Sparkling line of Aquafina products, BBDO created a print execution using bubble wrap to convey the product’s attributes.
An insert in the April 25 edition of People shows the Aquafina Sparkling bottle, flanked by Aquafina Sparkling Lemon, with actual bubble wrap representing the plastic of the bottle. Copy reads, “Introducing Aquafina Sparkling. The newest member of the Aquafina family and a great way to drink to your health.
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