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It’s all an all-nighter. We go from work at 3 [a.m.] to Shelter [club in New York]. Going to Shelter is a break, then we’ll go back to work and tidy [the work] up. Then it’s safe to take a nap. We don’t sleep, we take naps.



[It was a] new commercial product launch for 7Up Plus. Four spots with celebrities. All night is spent juggling negotiations with agents and managers on both coasts in between meetings with creative and production teams.



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