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With a still-recovering scatter market and turmoil in a number of big ad categories that could result in cutbacks, ad buyers expect the broadcast TV upfront marketplace to show little if any growth in spending versus a year ago, when advertisers plunked down roughly $9.3 billion in commitments.
Broadcast sales executives see a somewhat rosier picture, with spending and pricing up. Cable executives say they hope to match last year’s 15 percent spending bump, which helped the medium collect a $6.3
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