NEW YORK Old Navy will unveil its latest kitsch TV commercial this week for an item of clothing described as a simple slip-on garment made with or without sleeves.
The 30-second “Tunic” spot, via Interpublic Group’s Deutsch/LA, Marina del Rey, Calif., breaks tomorrow during Survivor and The O.C. and runs on network and cable through April 28.
In the ad, played out to Young MC’s “Bust a Move,” models cavort on the Old Navy “yacht” and on the beach adorned in the product. According to the lead player, “This is a jam for all the ladies out there/Lookin’ for somethin’ you can wear/On the beach so the fellas will stare/Wear it over that tiny bathing suit/And look pretty cute.”
Campaign spending was undisclosed. Old Navy, a division of Gap Inc., San Francisco, spends about $180 million annually on advertising, per TNS Media Intelligence.
Deutsch Busts Old Navy Move
