Pfizer has placed Omnicom Group’s TBWA\Chiat\Day on 90-day notice for its Aricept brand, which the New York shop has handled since 1996, sources said. Billing on the account, which encompasses direct-to-consumer creative duties, is estimated at $20 million. Sources expect Pfizer to launch a review of the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in