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NEW YORK Sugartown Creative has added another Bacardi brand to its client roster, picking up the estimated $20 million Grey Goose account this week, the client confirmed. The agency’s first Grey Goose work is due in the fall.
The New York agency, which also handles Bacardi’s estimated $35 million domestic and global Bombay Sapphire account, beat out New York independent DeVito/Verdi in the final round, sources said. DeVito/Verdi created TV spots for Grey Goose vodka when it was still owned by Sidney Frank Importing.
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