Renaissance Men

Ernest Lupinacci looks a little tired. The former freelance creative director and co-founding partner of Anomaly—usually a bundle of energy—had a daughter recently, and she’s keeping him up at night. His daughter has, however, inspired a motto for the agency, which it had printed up on T-shirts: “Georgia needs a new pony.”

“That’s what it all boils down to,” says Lupinacci, sitting in an airy kitchen with windows overlooking the Hudson River, in @radical.media’s Hudson Street offices, where Anomaly will be located for a few more weeks before moving into its own loft space in SoHo.