Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK More consumers are turning to Internet search engines for local shopping information instead of the phone book, according to a new survey.
The Kelsey Group and ConStat polled the research habits of 500 consumers, comparing their responses to a poll it completed in October 2003 of 1,000 people. The latest survey found the percentage of consumers saying they used search engines to find information on local products and information rose from 47 percent to 55 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in