Home Depot Rides Again With Nascar

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

ATLANTA The Home Depot will launch a new ad campaign centered on its sponsorship of Nascar driver Tony Stewart and the No. 20 Home Depot Chevrolet, the company said.

The first 30-second television commercial will air March 13 during the UAW-DaimlerChrysler 400 in Las Vegas and will play throughout the racing season. Independent Dallas shop The Richards Group created the ad.

The spot, titled “Port-o-Pot,” features Stewart, his crew chief, Greg Zipadelli, and other members of the race team.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in