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NEW YORK Revenue Science said it has hired two sales executives to work on gaining further acceptance of behavioral-targeting advertising with publishers and ad agencies.
Kevin McGurn, 32, has joined Bellevue, Wash-based Revenue Science as director of revenue management. He will be in charge of working with ad agencies and publishers to plan ad campaigns at Revenue Science-enabled Web sites, which include Reuters, ESPN.com and WSJ.com.
McGurn came to Revenue Science after a year and a half at DoubleClick, where as a sales executive he worked with its agency clients, including WPP Group’s MediaCom.
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