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ATLANTA Moore & Scarry has won the Nalley Automotive Group advertising account after a review involving five agencies, the shop said.
The independent Fort Myers, Fla., shop had provided creative work to the Atlanta-based car dealership for the past 18 months. The account win renews that relationship and adds media planning and buying, which the client had handled in-house.
Nalley operates 10 locations in the metro Atlanta area that sell cars such as BMW, Audi, Acura and Volvo.
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