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NEW YORK Nissan said it is launching a slate of TV, print and outdoor ads starting this week to promote its new 2005 Xterra.
Nissan launched print and TV teasers this month that show various sports accoutrements crossed to form an “X.”
Ads use an outdoor sports/adventure theme to tout features such as a step-up rear bumper, sealed storage compartments and greater power under the hood.
The effort, via Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif.,
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