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CHICAGOUSA Networks has tapped mono to create a brand campaign for all of the company’s programming after a review, an agency executive confirmed.
“We’re going to help to [strengthen] their brand,” said Michael Hart, creative director and partner at the MDC Partners-backed, Minneapolis agency. “They’re looking for someone to help bring and create a real strong brand identity for them, which they haven’t really done for the last several years.”
Other participants in the review were independent shops Modernista! in Boston, and New York agencies Strawberry Frog and Taxi, according to sources.
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