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BOSTON M Booth & Associates has been tapped by the U.S. Virgin Island as lead public relations agency, according to the shop. Interpublic Group’s Martin Agency in Richmond, Va., was the incumbent.
“The U.S. Virgin Islands Department of Tourism is very pleased to partner with M Booth & Associates to leverage their considerable experience in travel and tourism public relations in showcasing our destination and its diverse offerings,” said Pamela Richards, commissioner of tourism for the U.S.
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