NEW YORK The San Francisco office of WPP Group’s Young & Rubicam has won creative duties on Cadbury Schweppes Americas Beverages’ Sunkist after a review, the client confirmed. Billings are estimated at $5-10 million.
The other contenders were the incumbent, Y&R subsidiary BrandBuzz in New York (which also handles promotional duties) and independents Laird + Partners in New York and North Castle Partners in Stamford, Conn., a client representative said. BrandBuzz will retain the promotional piece, the rep added.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in