Sizing Up Women's Attitudes Toward Their Weight, Whether Real Or Ideal

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Since men blithely let themselves go to seed, weight is seldom an emotional issue for them. Women are a different story. Though studies show them less likely than men to be overweight, women take weight personally. A new survey commissioned by Ladies’ Home Journal explores their feelings about it. The nuanced findings tend to rebut the simplistic notion that women are passive victims of a culture that exalts skinny fashion models—or, contrarily, that they have come to accept themselves as they are.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in