DALLAS Zehnder Communications has launched a new anti-litter campaign for Keep Louisiana Beautiful that gives a voice to underutilized garbage cans, the agency said.
Created by the New Orleans-based shop, the “Get Vocal. Stop Buggin'” effort broke on Monday with three main objectives: to create awareness of the ramifications of littering, generate pride in Louisiana communities and educate interested residents about anti-litter programs in which they can participate.
“We took a field trip to check out our litter situation in the state,” said Henry Chassaignac, associative creative director at Zehnder.
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