Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
50
Liters of wine that the average Frenchman puts away in a given year. That’s still the most of any nation, but it’s actually about half the consumption level of 1961, which may explain why France’s upper house of parliament last week unanimously approved a measure that eases a 1991 law that restricted wine ads to dry, factual information like the name, manufacturer, alcohol content and origin. That law was originally passed due to worries about alcohol abuse, and the French politicians insist that the new measure is intended to get people to drink better wine, not more.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in