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CHICAGO Coors Brewing has agreed to pull several TV spots for Aspen Edge following complaints from Anheuser-Busch that the commercials make unsupported claims about consumer taste preferences, a Coors representative said.
The protest over Coors’ advertising is the second A-B has filed recently against its competitors, having earlier this month convinced three TV networks to pull several of Miller Brewing’s commercials.
“Competition is the lifeblood of American business, but companies like Coors and SABMiller are now on notice that we will fight for truth in advertising,” said Michael J.
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