Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Theater production company Entertainment Events has hired Sugartown Creative to handle the $10 million advertising and merchandising campaign for its menopause-themed musical We’re Still Hot, scheduled to open Jan. 5 here.
In addition to creating the print, radio, online and direct mail campaign for the show, the New York agency is partnering with the client to develop a line of merchandise that will be sold in theaters. The show is set to run at the St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in