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LOS ANGELES Kia Motors America said it retained independent davidandgoliath for creative duties on its ad account following a review.
The automaker in Irvine, Calif., spends approximately $270 million annually on ads, per Nielsen Monitor-Plus.
The other finalists were MDC Partners’ Kirshenbaum Bond + Partners in New York, independent Cramer-Krasselt in Chicago and Omnicom Group’s GSD&M in Austin, Texas. Davidandgoliath is located in Los Angeles.
“Each of the finalists displayed impressive credentials and put forth a great effort during the agency review,” said Peter Butterfield, president and chief executive officer of Kia Motors America, in a statement.
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