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Piaggio USA, the U.S. arm of the Italian maker of Piaggio and Vespa scooters, is seeking an agency for its nascent national creative account, sources said.
Piaggio, with a U.S. base in Rancho Dominguez, Calif., has run no national ads since returning to U.S. marketing in 2000 after a 15-year hiatus. It has relied on retail efforts handled by dealer groups and cross-promotional efforts.
A client source said the company is interested in agencies that create eye-catching campaigns without big budgets.
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