Mitsubishi's Hispanic Search Remains on Track

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LOS ANGELES Despite the departure of senior vice president of marketing Ian Beavis last week [Adweek Online, Nov. 22] and the review of the creative portion of its $280 million general market account, Mitsubishi Motors North America said that its ongoing search for an Hispanic agency would continue on its current schedule.

The review is being led at the Cypress, Calif.-based automaker by Kevin Mayer, product marketing manager, said Dotty Diemer, Mitsubishi vice president of public relations.

Diemer



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