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NEW YORK Proposals in Aer Lingus’ review of its $3 million advertising account are due back Nov. 30, and interested agencies should be prepared to work for what the Irish airline has called a “minimal retainer,” sources said.
The form sent out last week calls for at least 95 percent of the budget to be reserved for media buying—primarily newspapers and online keyword searches. The remaining money will be spent on ad production and the agency retainer.
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