A-B Adds TBWA\C\D for Michelob, Bud Select

CHICAGO Anheuser-Busch has enlisted Omnicom’s TBWA\Chiat\Day to work on its Michelob and Michelob Light brands, in addition to the launch of Budweiser Select, the brewery confirmed. The agency’s Playa del Rey, Calif., office will handle the assignments.

A-B declined to offer details on its relationship with TBWA\C\D. “As with all of our brands, we use various advertising agencies that we’ve worked with for many years such as [Omnicom’s] DDB and [St. Louis independent] Cannonball,” said Bob Lachky, vice president, brand management director, global brand creative at A-B, in a statement.