CHICAGO Hyatt Hotels Corp. is returning to television advertising after a 10-year hiatus with a new $20 million campaign from Cramer-Krasselt here.
The campaign, entitled “Spliced,” consists of 14 TV spots. In each ad, dramatized vignettes taking place in Hyatt rooms across the country are spliced together to form one cohesive story. The spots end with the line, “This is not your typical hotel story. This is the Hyatt touch.”
Oscar-nominated director Scott Hicks and Academy Award-winning director of photography Bob Richardson directed the commercials.
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