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NEW YORK The Vidal Partnership has won Nissan’s Hispanic advertising account following a review, the client has confirmed. Estimated billings are $50 million.
The finalists were incumbent Ornelas & Associates in Dallas and Los Angeles, Marca in Miami, which is partly owned by Marc USA, and independent Vidal in New York.
Select Resources International in Santa Monica, Calif., oversaw the review process.
“Vidal’s solid marketplace capabilities and experience combined with their strategic approach, agency resources and senior leadership team will accelerate Nissan’s Hispanic marketing outreach,” said Jan Thompson, vice president of marketing at Nissan North America, in a statement.
“It’s
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