We guess it was only a matter of time before metrosexual adman Richard Kirshenbaum introduced his own beauty line.
Fronted by Phyllis George, Miss Texas and Miss America 1971 and a longtime friend of Kirshenbaum’s, the line of skin-care products for women over 40 makes its first pitch today and tomorrow to HSN viewers. “I use all of the products every day,” says Kirshenbaum, who is among the product line’s investors. Among his favorites are George’s Gorgeous & Glowing Hydrating Cream (“keep skin soft and velvety smooth with a radiant young look,” says the brochure) and the Never Stops Working Firming Serum (“fight dryness and the appearance of fine lines and wrinkles”). Other standouts in the Phyllis George Beauty Collection include the Perk Me Up Gentle Mist and the Calm & Cool Facial Toner.
Kirshenbaum won’t be on the HSN set due to the impending birth of his third child, but he plans to watch from home. Kirshenbaum Bond + Partners rebranded the Home Shopping Network as HSN, and the adman called the shop-at-home channel “incredibly addictive. I love Suzanne Somers. I love the interaction with the audience. It’s sort of a guilty pleasure, like reading the National Enquirer or People magazine.”
Kirshenbaum's Beauty Secrets
