Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you’re going to contribute something to the culture, it might as well be an enormous foam-rubber “We’re No. 1” full-body suit.
The Concept Farm in New York created the hilarious prop—called the “Knuckle-Head” —for an ESPN/T-Mobile TV spot this year, and it was a huge hit on the set. “People were going off about it, saying, ‘This is hysterical! You gotta make more of these!’ ” says farmer Griffin Stenger. So the agency did.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in