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DALLAS VirTra Systems is taking its virtual reality technology on the road to promote its use by advertising and promotional agencies, the company said.
The Arlington, Texas, company will demonstrate its Immersa-Dome virtual reality system in a 45-foot motor coach equipped as a mobile production studio. The vehicle will make several stops in the Midwest, including St. Louis, Chicago and Detroit beginning Wednesday through Oct. 22, the company said.
“We believe mobile tours allow us to see the most agencies in the shortest time,” said Tom Milks, VirTra Systems’ vice president of advertising and promotion.
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